Case studies show investors that your product has gone from proof of concept to being utilized. It can have testimonials and praise from a myriad of customers, or it can focus on a specific use case of your product that was successfully launched in a much bigger company. 

We look to see where the biggest contribution comes from in your various success options. That first case study video is meant to make the most impact possible. Then we build out the iterative process, from scripting to storyboard to draft videos, until we get the case study in the best light possible. 

That’s always the best approach when possible. But first, it’s the most transparent and authentic feel you can get for your case study videos. That’s because your customers aren’t trained actors or gain any benefits from showcasing your product, so when they do it, they truly like it. 

As many as you can! Remember, a case study video means showing off your product already being used by paying customers. That means every time you have a success story, it is another opportunity to show how your product reduced a pain point, improved efficiency, or supported a company in some capacity.